Monday, July 5, 2010
Slow Food Nation - Version#1: The Beanstalk
Reading about the initiatives of Slow Food Nation, I came up with a number of sketches and quick jots (18 ideas to be exact). One of the initiatives was teaching about healthy eating in Elementary and Middle Schools by planting gardens and cooking. I thought of a series of children stories involving fruits and vegetables (Peter Rabbit, James and the Giant Peach, etc.) where the kids might be compelled to ask "what is a beanstalk?" It is implied in our culture that a child would know the vocabulary of healthy eating, yet these words are fading in a fast food driven nation. This was the initial direction of Jack and the Beanstalk. As I began drawing Jack and the Beanstalk, the slogan "Sprouting a Healthy Future" popped into my head, and for the sake of cohesiveness and readability, I decided to try that direction instead, which in my opinion worked out better.
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pretty good start to this assignment. the texture on the first one is pretty nice but i think the night-time one works most as a color scheme and as a resolved piece. good work with making slow food viney and sinuous, but the rest of the typography looks way too serious in comparison. too much vines = hard to pull off, but too serious on such a fun poster is a little jarring. but GOOD and good work making multiple versions.
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