African Oasis: Package Design: Round 2

African Oasis: Package Design: Round 1

Poster: Round Two: Verson#4: The Chicken

Poster: Round Two: Verson#3: The City

Poster: Round Two: Verson#2: The Fork

Poster: Round Two: Verson#1: Grow it slow.

Slow Food Nation - Version#6: The Sprout

This version incorporates the idea of "Sprouting a Healthier Future."

Slow Food Nation - Version#5: The Mom

This version juxtaposes the notion of healthy vs. unhealthy eating.

Slow Food Nation - Version#4: The Snail

This version combines the organization's logo (the snail) with the playfulness of typography and the simplicity of negative space.

Slow Food Nation - Version#3: The Coke Chickens

This version juxtaposes a farm setting and chickens with the unhealthy everyday choices people make in America, hence, the slogan "Revolutionizing America's Plate."

Slow Food Nation - Version#2: The Carrots

This direction was about the diversity of fresh produce. I loved the composition and range of colors in this picture of carrots.

Slow Food Nation - Version#1: The Beanstalk

Reading about the initiatives of Slow Food Nation, I came up with a number of sketches and quick jots (18 ideas to be exact). One of the initiatives was teaching about healthy eating in Elementary and Middle Schools by planting gardens and cooking. I thought of a series of children stories involving fruits and vegetables (Peter Rabbit, James and the Giant Peach, etc.) where the kids might be compelled to ask "what is a beanstalk?" It is implied in our culture that a child would know the vocabulary of healthy eating, yet these words are fading in a fast food driven nation. This was the initial direction of Jack and the Beanstalk. As I began drawing Jack and the Beanstalk, the slogan "Sprouting a Healthy Future" popped into my head, and for the sake of cohesiveness and readability, I decided to try that direction instead, which in my opinion worked out better.

Text Book Project Round 2

These pictures don't do justice to the end product, since it is truly hard to capture the essence of an accordion-style book. I chose an accordion book because of the essence of journey that threaded throughout the story. I wanted the viewer's experience to carry that same sense of journey as each fold of the accordion comes undone.