Monday, November 29, 2010
Wednesday, November 24, 2010
Monday, November 22, 2010
Sunday, November 21, 2010
Wednesday, October 13, 2010
Thursday, October 7, 2010
Gap changes logo...and the verdict is in: I HATE IT!
It seems that the only thing going for Gap these days was their brand identity, and since sales were slumping, the last desperate cry for help is to change their logo completely. This could be a smart move in some cases. Look at Pez, once branded as mints for adults and now redirected as candy for kids, became increasingly popular and successful. The problem is, why re-brand your company with something that looks like it was made using Microsoft Word or came from a standard clip art gallery? I'm not sure what angle they are trying here, but I'm pretty sure that wouldn't change my mind about this new logo.
What are your thoughts? Love it or hate it?
What are your thoughts? Love it or hate it?
Wednesday, September 22, 2010
Dog Do Pattern
I've been working on a branding for a company that specializes in alternative wigs for dogs. I wanted the aesthetics to reflect the brand's fresh and playful nature. This is a pattern I created as a page in a brochure.
Wednesday, August 25, 2010
Wednesday, August 11, 2010
Tuesday, August 10, 2010
Wednesday, August 4, 2010
Wednesday, July 28, 2010
Wednesday, July 21, 2010
Tuesday, July 13, 2010
Sunday, July 11, 2010
Monday, July 5, 2010
Slow Food Nation - Version#6: The Sprout
This version incorporates the idea of "Sprouting a Healthier Future."
Slow Food Nation - Version#5: The Mom
This version juxtaposes the notion of healthy vs. unhealthy eating.
Slow Food Nation - Version#4: The Snail
This version combines the organization's logo (the snail) with the playfulness of typography and the simplicity of negative space.
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